Why do I have to add this item to my cart to see the best price?

This item is being offered at well below the manufacturer's minimum advertised price. By agreement with the manufacturer, we can only display our best price for this item in the shopping cart. To see our best price, simply add this item to your cart. Don't worry — you can easily remove items from your cart at any time. (But you probably won't want to after you see the price!)